Nowadays, most of the management scholars have come to this conclusion that many of the old marketing principles could no longer be applied to the future. Therefore, managers of some companies are trying to improve their performance by considering environmental standards for company strategies. For this reason, given the important role of agriculture in providing food, organic farming is considered to be one of the most important alternative farming systems. The main objective of this paper is to investigate the components of organic market orientation in order to develop a model for market orientation of organic products according to the Indigenous conditions of Iran. The research method is a mixed type and in fact a combination of qualitative and quantitative methods. This article first explores the views, different models of market orientation, market orientation factors and the impact of market orientation on business performance, then studied the causal relationships between internal and external factors affecting market orientation with two cultural and behavioral approaches  Using exploratory interviews of managers of organic manufacturing companies and structural equation modeling have proposed and tested a conceptual model and decision maker to explain the causal relationships affecting business performance. The results of correlation coefficient and t-score scores showed a significant correlation between external and internal factors and market orientation scores. Also, the results showed that market orientation has a positive and significant effect on the performance of enterprises producing organic products.

Objective: Determination of reference values of serum proteins in Khuzestan Indigenous buffaloes. Animals: A total of 154 apparently healthy mature and immature buffaloes including both sexes. Procedure: Blood samples were taken from Jagular vein. Total serum protein and protein fractions were determined by biuret and agarose gel electrophoresis, respectively. Statistical analysis: Two ways ANOVA and the least significant difference test were used to compare mean values of different proteins of male and female, mature and immature buffaloes. Also the student Hest was used to compare mean serum protein values between mature and immature buffaloes in both sexes. The regression analysis was used to compare the effect of age and sex on protein percentage between male and female, mature and immature buffaloes. Results: In this study 4 main serum proteins as albumin, α, β and γ-globulin were separated. γ -globulin mean value in females was higher than males. β and γ -globulin mean values in mature buffaloes were higher than immatures and α-globulin mean value in immatures was significantly higher than matures. In mature males α-globulin mean value was significantly lower than immature. Total globulin, βand β- globulin in mature females were significantly higher than immatures and α-globulin and albumin in immature females were significantly higher than matures. α-globulin and total globulin in mature females were higher than mature and immature males. Conclusion: Blood serum proteins of Khuzestan Indigenous buffaloes consist of 4 fractions as albumin, α, β and γ-globulins. The variable age effect on proteins significantly and with increasing age β and γ-globulin mean values increased but albumin and α-globulin mean values decreased. The variable sex just effected on γ-globulin mean value in females and was higher than males.      

Introduction: Academic faculty members need to emphasize ethical principles in order to improve higher education, with the understanding of this importance, the current research was conducted with the aim of designing the ethical model of academic faculty members in Iran's higher education. Material & Methods: This research is a type of qualitative study that uses foundational data theory. The participants, including experts and faculty members of the country's public universities, who were responsible for the promotion of academic members, were selected as key informants through a targeted sampling method of 45 people. Data were collected through semi-structured interviews. The reliability and validity of the data were obtained from the two methods of reviewing the participants and recoding by experts. Data were analyzed by open, central and selective coding. Results: The results showed that the moral model of faculty members in Iran's higher education is explained in 10 main categories and 27 subcategories. Major and core categories in the form of 6 dimensions of causal conditions including (individual factors, organizational factors), core (cultural-educational, educational ethics, research ethics, scientific-executive), background conditions (higher education policies, moral activism), intervening conditions (environmental factors), strategies (micro level-university, macro level-higher education) and consequences (individual and organizational) were elevated to a higher abstract level and finally the research paradigm model was presented. Conclusion: The regulations for the promotion of academic staff members in Iran require a detailed revision of the content with an ethical and qualitative approach in order to make the indicators of the promotion regulations efficient and effective.

Although the contemporary discourse of sociology of technology puts many concepts on its agenda, but the digital divide is still one of the important research in this field. Meanwhile, although the penetration of the Internet in rural areas has grown, it should be noted that new approaches to the digital divide have led to new issues such as rural "ICT", the level of digital literacy and what is the effective local Pattern to reduce it, and issues that more specifically address the digital divide which has been explained in Iran. The present article intends to explore the issue of digital divide in the villages of Qom province. The present scientific scan seeks to find the native Pattern of digital divide in the villages of Qom Province. Therefore, it has collected its data using the Delphi method and has used the fuzzy hierarchical technique and fuzzy TOPSIS. The statistical population of the present study are the experts and senior managers in the field of ICT in the villages of Qom province. The results of the research after Delphi two-stage calculations are the achievement of the conceptual model of the research including 9 criteria and 42 sub-criteria and 36 digital gap crossing strategies. During the fuzzy hierarchical calculations, the sub-criteria were normalized and prioritized in terms of weight. According to the research findings, recognizing rural culture and social relations has the highest weight rating and businesses have the lowest weight rating by identifying them in the development of rural economy as well as business intelligence. The results of quality assessment of solutions in the light of fuzzy TOPSIS technique indicate that encouraging operators to invest in the first priority and using specialized personnel to provide training in IT concepts to experts in the organization, is at the lowest level of priority.

The aim of the present study is to test a conceptual model of the causes and consequences of Iranian products brand hate. This topic has not been tested before. Accordingly, the conceptual model consisting of these factors and consequences on Iranian goods and in the context of Iran was tested. In the present study, the target population included all citizens of Mazandaran province and the sampling method was the two-stage clustering method. The sample size was 395 individuals, the data collection tool was a questionnaire and the data analysis method was structural equation modeling with partial least squares approach using SmartPLS2. 6 software. According to the results of the study, brand hate was affected by marketing fraud, marketing mix failure, and social irresponsibility. The assumptions regarding the effect of brand hate on negative word of mouth, support for the competitor, and disconnection from the brand were confirmed. The hypotheses of this study confirmed the generalizability of the model for Iranian consumers. Using the results of the present study, the concept of Iranian consumer brand hate can be carefully analyzed. Also, in this study, the priorities and the relative importance of the factors affecting and affected by brand hate have been determined which could be very important in brand hate management due to the limitations of organizations.

The study was conducted to determine the allometry variability of mosquitofish based on 10987 specimens collected from 11 localities in the southern Caspian Sea basin in summer 2021. The estimated b-values range from 2.414 for males from the coastal lagoon of Gorgan Bay to 3.911 for the population from the Sorkhroud River. In the basin, the overall mean of the b coefficient was 3.190±0.413. The growth Patterns of most considered groups were positive allometric. The form factor a3.0 indicated that body shapes were different between the areas.

Background: Indigenous food system demonstrating the surrounding local knowledge of foodstuffs. Also, it points out to the recognition, gathering, production and using these foodstuffs in the cultural context of societies. This system is based on the local knowledge for supplying the human survival condition which associates with environmental resources. Introducing the methods and many case studies for gaining the local knowledge and its importance have been debated in the present paper. The food system of Lak ethnic nomads of Lorestan Province is introduced as a field study case of Indigenous food system and the practical worth of this knowledge will be argued.Methods: This research is based on the interdisciplinary approach of studies carried out by CINE Center of McGill University in Canada to use the food Patterns of Indigenous people all around the world which help these people to preserve their local cultures based on their local food.Ethnography method, participant observation techniques and ethnographic interview are the strategies to achieve the mentioned goals of this study.Results: Many studies have considered the local food system as a way to solving nutritional problems of Indigenous and other communities. Nomad’s food system is closely linked to environment. This system offers various lists of foods including fruits, vegetables and protein sources that are free of chemicals. The aspects of health and nutrition are simultaneously considered in local food systems. Based on gender, age and social characteristics, nomads have different access to the food resources.Conclusion: The results showing considerable variation in food resources and their utilization in different seasons of year. This knowledge is contrived by the local women for production and foodstuffs reservation during diverse times. The Local food system has the capacity of change and improvement of diet and current health situation of societies. It also needs to be pursued the continuation and protection of methods among the nomads and Indigenous societies as a priority of health. Decreasing and destruction of this knowledge lead to loss of benefiting from a human heritage.

Purpose- Nowadays, with the disappearance of traditionalism in rural housing design, constructions that deviate from the traditional and Indigenous housing Patterns are noticeable, and as a result, native values and traditions in rural housing have been disregarded. On the other hand, rural housing is the most humanistic subject of architecture and provides for the diverse needs of local residents. Therefore, this research was conducted with the aim of examining the effective factors in preserving the values of endemic housing and regional texture in Sistan towards revitalizing rural settlements.Design/ Methodology/ Approach- The qualitative-quantitative research method was used in the present study. The statistical population consisted of two parts: the first part included experts and graduates in architecture who were selected as a sample size of 20 people based on purposive sampling. The second part consisted of the villagers of Qaleh now, Deh Arbab, and Deh now Piran. Background field method, Delphi method, FARAS + FKOPRAS models were used to analyze data in both qualitative and quantitative sections.Finding- the results of background theory showed that from the perspective of experts, some factors such as preserving rural landscape, principles of protecting native housing values towards development with a focus on Indigenous culture, interaction in preservation and revitalization of regional fabric and rural Indigenous housing as well as cultural tourism in villages were identified as effective factors in preserving endemic rural housing values. Also, Delphi results showed that Kendall’s coefficient for concepts and meaningful units obtained from expert interviews did not differ significantly. In this regard, fuzzy model results showed that developing an ideal Pattern for Indigenous housing in Sistan with a weight of 70/72; principles of protecting native housing values towards development with a focus on Indigenous culture with a weight of 66/72; integrated and cohesive management with a weight of 59/72, received the highest and lowest importance in preserving Indigenous rural housing values in Sistan respectively.

The purpose of the present study was to investigate the effect of generative learning teaching based to Pattern cognitive Load on the memorization math of 7th grade students of in the academic year of 2021- 2022. The research method is quasi-experimental with pre-test and post-test with four groups: two control group and two experimental groups. The statistical population of the study consisted of all 7th grade male and female students of District 2 of Mashhad city that 112 person sample was selected by single stage cluster sampling method. The subjects in the experimental group involved in generative learning based to cognitive Load in 16 sessions and the control group did not receive any interventions. The research instrument consisted of a 20-questions researcher-made test. To analyze the obtained data, Multivariate analysis of covariance and SPSS version 24 software were used. The results showed that generative learning teaching based to approach cognitive Load have a positive and significant effect on 7th grade students' memorization math. Based on the findings, it can be concluded that one of the effective training on math memorization students is the use of generative learning on the based load cognitive Pattern.